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Introduction |
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Foodservice Professional's Guide
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WHY OFFER GLUTEN FREE? More and more Australians are being diagnosed with coeliac disease (as well as other forms of medically diagnosed gluten intolerance). This means more and more people want gluten free meals on the out of home menu. If your establishment offers gluten free, you'll attract customers and generate repeat business. If not, they'll go somewhere else — it's as simple as that. What is Gluten? Gluten is a protein found in wheat, rye, barley, triticale (a combination between wheat and rye) and oats. People with gluten intolerance must avoid bread, breakfast cereals, cakes, biscuits, pastry, pasta, pizza and batters containing ingredients sourced from these grains Gluten Free = Good Business The most obvious reason to offer gluten free on the menu is so you don't miss out on those customers who can't eat meals containing gluten. You might think, "well, in the case of people with coeliac disease, that's only 1 in 100." But you could be missing out on a lot more business than that! Suppose a family of five wants to dine out. Only one of them is gluten intolerant. But because you don't offer gluten free, you miss out on the entire party. The family simply chooses to eat somewhere else — somewhere that offers gluten free. That's not one meal you've lost — it's five! Now multiply this a few times over the course of a week — taking into account how many people require gluten free meals — and you'll soon realise how much a potential loss it could be to your business. |
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Gluten Free Menu Planning People diagnosed with coeliac disease or other forms of medically diagnosed gluten intolerance must avoid foods containing gluten. But when you're eating out, it's not always easy to spot the 'hidden' gluten in foods. A beautiful gluten free roast pork with baked vegetables will be inedible for someone with gluten intolerance if it's topped with regular gravy made from wheat flour! That's why Cerebos Food Service has developed a range of gluten free gravy mixes, boosters and Asian spice pastes — all designed to match regular products in mouthfeel, flavour profile and taste. The quality of these products makes it easy to go gluten free. You don't need to prepare separate gluten free gravies and sauces — just switch to these gluten free ingredients and use them for all your meals. See how simple it can be to make your meals suitable for more customers? |
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